Srinagar, Nov 06 : Jammu and Kashmir Bank on Friday inaugurated a Premium Branch at Barzulla in Srinagar and e-inaugurated an extension counter at the Police Control Room (PCR), Srinagar, to strengthen personalised banking services and improve access to routine banking facilities.
In a statement issued to the news agency—Kashmir News Observer (KNO), the bank said MD & CEO Amitava Chatterjee inaugurated the Premium Branch and e-inaugurated the extension counter in the presence of senior bank officials and high-net-worth individual (HNI) clients.
The event was attended by GM and Divisional Head (Kashmir) Arshad Qadri, General Manager (BSD) Khursheed Muzaffar, Zonal Head (Srinagar) Sheikh Mohammad Muzaffar, Cluster Heads Syed Tasaduq Madni, Zahoor Ahmad Qanoongo, Subuhi Yaseen and other senior officers.
Speaking on the occasion, Chatterjee said the new Premium Branch reflected the bank’s commitment to providing personalised, relationship-driven banking services to high-net-worth individuals.
He said the branch would offer tailored financial solutions, privacy and personalised attention to clients seeking specialised banking services.
Highlighting the bank’s expansion plans, the MD & CEO said it intended to open more than 60 new branches across its operational geographies by the end of 2027, alongside its ongoing digital transformation.
Extending Diwali greetings, Chatterjee wished people prosperity and well-being and announced that the bank would issue its recruitment notification on Friday.
Interacting with the staff, led by Branch Head Saima Jan, he stressed the importance of courtesy, attentiveness and professionalism in customer service, saying the success of the Premium Branch would depend on the quality of customer interactions.
The staff assured him that they would work towards making the branch a model of customer service.
The Premium Branch will focus on foreign exchange business, NRI services, gold loans and safe custody facilities, besides offering relationship-based banking through a single point of contact for high-net-worth clients.
The extension counter at PCR Srinagar will provide routine banking services to police personnel at their workplace, making everyday banking more accessible, the statement added—(KNO)
